Page with Gutenberg

The goal of this new editor is to make adding rich content to WordPress simple and enjoyable. This whole post is composed of pieces of content—somewhat similar to LEGO bricks—that you can move around and interact with. Move your cursor around and you'll notice the different blocks light up with outlines and arrows. Press the arrows to reposition blocks quickly, without fearing about losing things in the process of copying and pasting.

Do you know that every 15 minutes one Elephant is senselessly killed just for their tusk? That leads to more than 30 000 Elephants a year killed for nothing more than a human greed. Some might say that “they are just animals”, but they are much more like us than you might think. 

Do you know that every 15 minutes one Elephant is senselessly killed just for their tusk? That leads to more than 30 000 Elephants a year killed for nothing more than a human greed. Some might say that “they are just animals”, but they are much more like us than you might think. 

Do you know that every 15 minutes one Elephant is senselessly killed just for their tusk? That leads to more than 30 000 Elephants a year killed for nothing more than a human greed. Some might say that “they are just animals”, but they are much more like us than you might think. 

Imagine everything that WordPress can do is available to you quickly and in the same place on the interface. No need to figure out HTML tags, classes, or remember complicated shortcode syntax. That's the spirit behind the inserter—the (+) button you'll see around the editor—which allows you to browse all available content blocks and insert them into your post. Plugins and themes are able to register their own, opening up all sort of possibilities for rich editing and publishing.

Go give it a try, you may discover things WordPress can already insert into your posts that you didn't know about. Here's a short list of what you can currently find there

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  • Text & Headings
  • Images & Videos
  • Galleries
  • Embeds, like YouTube, Tweets, or other WordPress posts.
  • Layout blocks, like Buttons, Hero Images, Separators, etc.
  • And Lists like this one of course 🙂


The editor will endeavour to create a new page and post building experience that makes writing rich posts effortless, and has “blocks” to make it easy what today might take shortcodes, custom HTML, or “mystery meat” embed discovery.

Matt Mullenweg,2017